“Sorry. We must have been drunk.”

It’s been a bad month for journalism, so you can’t blame them for turning to drink.

At least, that’s what The Economist is citing as its reason for a minor blunder in its astonishingly alliterative article, “The Boredom of Boozeless Business,” published online three days ago.

According to the article, “[h]acks at Bloomberg Businessweek can be disciplined for so much as sipping a spritzer,” and hack-in-chief Editor Josh Tyrangiel took umbrage at the charge.

“GAME ON,” he tweeted this morning at The Economist.

"GAME ON."

In a separate tweet, he declared, “According to @theeconomist, @bw is leading the new journalism temperance movement. We will have… VENGEANCE!”

"According to @theeconomist, @bw is leading the new journalism temperance movement."

The Economist, in response, gracefully corrected the mistake after the article:

"Sorry. We must have been drunk on the job."

“Sorry. We must have been drunk on the job.”

Tyrangiel’s equally adorable response?

"Next round on us."

“Cheers to @theeconomist on a classy correx to the @bw booze story. Next round on us.”

Everybody say it with me: aww.

What do we take away from this? Journos might be hung over half the time (read: all the time) but we can still charm the pants off you in less than 140 characters while talking intelligently about the world.

Or, we’re good at being distracted from the generally terrible reputation of journalism in the past few weeks (read: the twin implosions of Fareed Zakaria and Jonah Lehrer — what’s up, New Yorker, TIME, CNN?) and it’s a nice piece of cheerful non-news. Shush, don’t judge.

Like what you see? Coming up soon: an open letter to journalism, and some serious thoughts about Lehrer and Zakaria (honest, I swear).

S

The cute distraction from my not-so-boozy lunch break (or, source):

The Economist corrects claim that Businessweek journalists can’t drink on the job, by Craig Silverman

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